The Role of Artificial Intelligence in SEO: Leveraging Machine Learning for Improved Rankings Artificial Intelligence (AI) has emerged as a revolutionary technology transforming various industries, and search engine optimization (SEO) is no exception. In today's digital landscape, AI-powered tools and techniques have become instrumental in enhancing website rankings and driving organic traffic. This article explores the significant role of artificial intelligence in SEO, specifically focusing on utilising machine learning algorithms to achieve improved search engine rankings. Table of Contents Introduction to Artificial Intelligence and SEO Understanding Machine Learning in SEO Keyword Research and Optimization Content Creation and Optimization On-Page SEO and Technical Optimization User Experience and Engagement Metrics Link Building and Backlink Analysis Local SEO and Voice Search Optimization Mobile Optimization and AI-Driven SERP Features Monitoring and Analytics Future Impli...